Benetton Perfume Bottles Strolling on Street
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FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a tranquil morning commute disrupted by 10-foot perfume bottles strolling down the avenue. That’s the distinctive premise of this Benetton fake out of home ad featuring its bold SISTERLAND fragrance line. The video unfolds as gigantic golden perfume characters, rendered in first-person perspective, appear throughout the bustling streets of Buenos Aires, blending seamlessly with locals as they casually 'walk' through urban landmarks. Using innovative computer generated graphics, this Benetton fake out of home ad transforms ordinary transit spots into an immersive product showcase.
