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Bioderma Serum Shuttle Releases Bubble Liquid

Serum Shuttle Releases Bubble Liquid in a fake-out-of-home ad of Bioderma View this post on Instagram

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Credits

Brand: Bioderma

VFX: Moiberlab

Metadata

Brand Industry: Beauty & Personal Care

Country: China

City: Beijing

Effects / Animations: Large Objects, Floating & Flying Objects, Bouncing

Surrounding: City

Date posted: January 29, 2024

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Imagine a bustling downtown skyline turned into a spaceport for a skincare launch. That’s the memorable premise of this Bioderma FOOH campaign featuring a gigantic Hydrabio Hyalu+ Serum bottle transforming into a rocket. The video unfolds as the oversized blue serum appears on a launch pad in an urban park framed by city skyscrapers, building up pressure and then releasing vapor clouds and countless hyaluronic acid droplets as it launches skyward, visually representing the moment of ‘lift-off’ and highlighting the product’s hydrating and plumping benefits. Using engaging VFX, this Bioderma FOOH campaign transforms an ordinary city scene into an authentic product showcase.

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