FOOH Impact Score:
Impressive
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In this Biotherm fake out of home ad, giant white skincare bottles and pump dispensers rise from the sidewalk like workout machines in front of a traditional brick building rebranded with red neon 'BARRY'S' signage. The ad humorously reimagines a fitness studio as a place where beauty products are treated like gym equipment, positioning skincare as a part of physical strength training. A distinctive display that masterfully blends creativity with a memorable twist on skincare through commitment and challenge.