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BIPA Nail Polish Refill at Train Station

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FOOH Impact Score

Impressive

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Credits

Brand: BIPA

Who we think created this: physixe

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Metadata

Brand Industry: Beauty & Personal Care

Country: Austria

City: Vienna

Effects / Animations: Large Objects, Complex Motion, Billboard & Digital Screen

Surrounding: Public Transport

Date posted: July 2, 2024

Source: Instagram

FOOH.com is the biggest mixed reality ad library. If you are the creator of this BIPA ad or would like to add your work Submit your work!

In this BIPA mixed reality ad, a bustling subway station becomes the canvas for a surprising transformation as digital beauty products take over the morning commute. The scene unfolds as commuters discover a subway station turned into a beauty paradise in this clever FOOH Ad for BIPA. Digital nail polish bottles line the subway windows while pink lighting bathes the ceiling, creating an immersive brand experience. The subway's destination display reading "BIPA" completes the illusion that this train leads directly to beauty shopping. With a captivating use of computer generated graphics, this BIPA digital installation mixed reality ad transforms a mundane train platform into an unexpected expression of beauty retail, highlighting BIPA’s mission to blend everyday moments with accessible glamour.

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