FOOH Impact Score:
Impressive
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In this BIPA mixed reality ad, a bustling subway station becomes the canvas for a surprising transformation as digital beauty products take over the morning commute. The scene unfolds as commuters discover a subway station turned into a beauty paradise in this clever FOOH Ad for BIPA. Digital nail polish bottles line the subway windows while pink lighting bathes the ceiling, creating an immersive brand experience. The subway's destination display reading "BIPA" completes the illusion that this train leads directly to beauty shopping. With a captivating use of computer generated graphics, this BIPA digital installation mixed reality ad transforms a mundane train platform into an unexpected expression of beauty retail, highlighting BIPA’s mission to blend everyday moments with accessible glamour.