FOOH Impact Score:
Solid
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This Bisleri mixed reality ad begins with a gigantic limited-edition water bottle emerging above India Gate, delicately suspended by a drone as surprised onlookers gather below. This moment cleverly highlights the product's cultural relevance as the Delhi Capitals cricket-themed bottle transforms a historic national monument into a modern hydration symbol, capturing the synergy between tradition and sport. As a perfect blend of innovative storytelling and resonant product integration, the computer generated imagery enhancement is designed for promoting awareness of Bisleri’s special cricket edition packaging.