FOOH Impact Score:
Solid
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In this Bisleri FOOH ad, a historic castle courtyard becomes the dramatic stage for an immersive outdoor activation as a towering Bisleri water bottle rises via augmented reality, marking its collaboration with Royal Challengers Bengaluru. The scene unfolds as visitors interact with the monumental digital bottle, capturing photos that emphasize its impressive scale while nodding to the brand’s storytelling finesse around being the 'Official Hydration Partner' for RCB. With a clear use of augmented reality, this Bisleri hydration campaign transforms cultural landmarks into a fresh, relatable spectacle, highlighting Bisleri’s aim to engage sports fans and celebrate hydration in a unique, interactive way.