FOOH Impact Score:
Outstanding
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This BOSS Golf mixed reality ad begins with a golf ball dramatically breaking through the LED facade at K-POP Square COEX. This moment cleverly highlights the premium craftsmanship of the BOSS Magnetic Toaster Golf Pouch as a supersized white leather version in almond milk color appears to catch the ball midair, featuring the signature BOSS Golf logo plate and magnetic closure. As a perfect blend of creative storytelling and effective product integration, the CGI effects enhancement is designed for showcasing the fusion of luxury fashion and sports aesthetics in an urban setting.