FOOH Impact Score:
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Outstanding
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In this BOSS FOOH campaign, a giant white BOSS Golf leather tote comes to life along the Han River walkway, resting prominently on a distinctive three-striped carpet with Seoul’s skyline in the background. The ad humorously reimagines a classic fashion accessory as it launches black and white golf balls in a choreographed sequence, using augmented reality to give the iconic tote an animated twist. An engaging display that masterfully blends creativity with a memorable expression of luxury sports fashion.
BOSS +
GQ
Zara
Jesse Lingard
Elle
Jacquemus
Barenbliss
Superman
Adidas