FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Outstanding
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Imagine a metro car cruising through a giant water tunnel at the base of the Burj Khalifa. That’s the engaging premise of this Botim FOOH campaign featuring a blue-branded train redefining digital finance. The video unfolds as a Botim-branded metro car bursts from the water and rides an intricate roller coaster track spiraling up the Burj Khalifa, while a bystander gazes upward in awe, and the tagline 'Simplify Everyday' glows nearby. Using CGI effects, this Botim FOOH campaign transforms Dubai’s iconic skyline into an innovative product showcase.
Botim
Dubai Mall
BrandDubai
BrandDubai
BrandDubai
BrandDubai
Dubai Mall
Automax