Botim Train Roller Coaster Ride in Burj Khalifa
Botim Train Roller Coaster at Burj Khalifa
This Botim FOOH campaign features a blue-branded metro car, redefining digital finance, as it bursts from a giant water tunnel at the base of the Burj Khalifa. It then rides an intricate roller coaster track spiralling up the iconic building.
The video shows a bystander gazing upward in awe, with the tagline 'Simplify Everyday' glowing nearby. Using CGI effects, this campaign transforms Dubai’s skyline into an innovative product showcase.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Vertex CGI
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