Botim Train Roller Coaster Ride in Burj Khalifa
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FOOH Impact Score
Outstanding
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A
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C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a metro car cruising through a giant water tunnel at the base of the Burj Khalifa. That’s the engaging premise of this Botim FOOH campaign featuring a blue-branded train redefining digital finance. The video unfolds as a Botim-branded metro car bursts from the water and rides an intricate roller coaster track spiraling up the Burj Khalifa, while a bystander gazes upward in awe, and the tagline 'Simplify Everyday' glows nearby. Using CGI effects, this Botim FOOH campaign transforms Dubai’s iconic skyline into an innovative product showcase.
