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Lifestyle Lip Oils on Raspberry Hot Air Balloons

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FOOH Impact Score

Solid

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Credits

Brands: Bourjois, Lifestyle

Who we think created this: WEIS

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Metadata

Brand Industry: Retail & Consumer Goods

Country: UAE

City: Dubai

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: Burj Khalifa, City

Date posted: October 19, 2024

Source: Instagram

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This Bourjois FOOH ad begins with oversized Lip Oil applicators suspended from raspberry-shaped balloons, gently floating into view among Dubai's iconic skyline. This moment cleverly highlights the hydrating power of the lip oil as the glossy applicators drift above turquoise waters, with some emerging dramatically from the surface to create subtle splash effects, playfully blending with the Burj Khalifa’s towering silhouette. As a perfect blend of engaging storytelling and creative product integration, the computer generated imagery enhancement is designed for capturing attention in a crowded digital landscape.

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