BYmyCAR Car Emerges from Rolled-Down Billboard
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FOOH Impact Score
Solid
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A
B-Tier
C
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In this BYmyCAR faux ooh ad, a captivating teal anniversary banner stretches across the facades of elegant Parisian buildings, merging seamlessly into the cityscape. The ad humorously reimagines bustling Paris streets as a gourmet automobile dreamscape where a bronze-colored car glides through iconic avenues, celebrating the brand’s 30th year with an immersive twist. A dynamic execution that masterfully blends creativity with brand identity, further enhanced by an engaging contest inviting viewers to win a car worth 35,155€.
