BYmyCAR Car Emerges from Rolled-Down Billboard
Bronze Car Glides Through Paris
This faux out-of-home CGI advertisement for BYmyCAR features a captivating teal anniversary banner that stretches across the facades of elegant Parisian buildings. The ad humorously reimagines bustling Paris streets as a gourmet automobile dreamscape, celebrating the brand’s 30th year.
A bronze-colored car glides through iconic avenues, emerging from the rolled-down billboard in a dynamic execution that blends creativity with brand identity. The campaign is further enhanced by an engaging contest inviting viewers to win a car worth 35,155€.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Double A, Jordan Mereau
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Why CGI