Cadbury Helicopter Uncovers Metro Station
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a bustling cityscape transformed by a branded structure draped in iconic fabric. That’s the dynamic premise of this Cadbury CGI ad featuring the unveiling of their signature purple banner along a busy Dubai highway. The video unfolds as rich violet fabric appears to cascade from between towering skyscrapers, gradually revealing a bold installation branded unmistakably by Cadbury, turning heads of commuters and sparking curiosity amongst passersby. Using innovative computer generated graphics, this Cadbury CGI ad transforms a common urban location into a captivating product showcase.
