Caisse d'Epargne Train Surfaces from Portal

In this Caisse d'Epargne mixed reality ad, a quiet Rouen bus stop scene quickly shifts as a digital portal at the Gare Rue Verts awakens. The scene unfolds as a red train appears to burst from a glowing purple tunnel, emerging from within the bus shelter advertisement, where two smiling individuals are framed alongside the tagline "Your future, our present", pulling passersby into an energetic metaphor for progress and planning. With a clear use of augmented reality, this Caisse d'Epargne transit display mixed reality ad transforms a simple street corner into an imaginative connection point, highlighting Caisse d'Epargne’s commitment to making clients’ aspirations feel near and achievable.