Caisse d'Epargne Train Surfaces from Portal

This mixed reality advertisement for Caisse d'Epargne transforms a quiet Rouen bus stop. A digital portal at the Gare Rue Verts awakens, and a red train appears to burst from a glowing purple tunnel, emerging from within the bus shelter advertisement.

The advertisement features two smiling individuals alongside the tagline "Your future, our present." This augmented reality display aims to pull passersby into an energetic metaphor for progress and planning, highlighting Caisse d'Epargne’s commitment to making clients’ aspirations feel near and achievable.