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Calebito Ice Cream Transported by Cargo Ship

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Calebito Macaé

VFX: Caio Alves, metaKosmos

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Brazil

City: Rio de Janeiro

Effects / Animations: Large Objects, Complex Motion

Surroundings: Sugarloaf Mountain, Ocean

Date posted: October 3, 2024

FOOH.com is the biggest augmented reality library. If you are the creator of this Calebito ad or would like to add your work Submit your work!

This Calebito FOOH ad begins with an oversized ice cream shop, styled with a waffle-patterned roof and a strawberry-topped dome, appearing to drift across the calm waters of Rio de Janeiro's Guanabara Bay. This moment cleverly highlights the brand’s move into the Rio market as the floating storefront glides past the iconic Sugarloaf Mountain, surprising beachgoers and onlookers along the coast with its [key_words] scale and unexpected presence. As a perfect blend of dynamic storytelling and distinctive product integration, the computer generated imagery enhancement is designed for boosting local brand awareness and generating social media sharing.

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