Calebito Ice Cream Transported by Cargo Ship
Outstanding
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This Calebito FOOH ad begins with an oversized ice cream shop, styled with a waffle-patterned roof and a strawberry-topped dome, appearing to drift across the calm waters of Rio de Janeiro's Guanabara Bay. This moment cleverly highlights the brand’s move into the Rio market as the floating storefront glides past the iconic Sugarloaf Mountain, surprising beachgoers and onlookers along the coast with its [key_words] scale and unexpected presence. As a perfect blend of dynamic storytelling and distinctive product integration, the computer generated imagery enhancement is designed for boosting local brand awareness and generating social media sharing.
