FOOH Impact Score:
Solid
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This Candy Crush vfx advertising begins with a stream of colorful candy icons erupting from a smartphone screen. This moment cleverly highlights the immersive playfulness of the game as artist Andre Rucker stands in a park witnessing a towering column of vibrant blue orbs, yellow drops, red beans, green diamonds, and purple clusters float skyward in organized formation, transforming his real-world surroundings into a live action version of a Candy Crush level. As a perfect blend of resonant storytelling and engaging product integration, the computer generated imagery enhancement is designed for driving interaction through out-of-home brand engagement.