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Carrefour Croissant Landing at Supermarket

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Solid

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Credits

Brand: Carrefour

VFX: Niv Sudai

Metadata

Brand Industry: Retail & Consumer Goods

Country: Israel

City: Unknown

Effects / Animations: Large Objects, Billboard & Digital Screen, Floating & Flying Objects

Surrounding: Shopping Venue

Date posted: May 19, 2024

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In this Carrefour FOOH ad, a towering croissant sculpture with celebratory balloons and a large numeral '1' is revealed outside a Carrefour Hyper, capturing attention with its distinctive presence. The scene unfolds as this massive French pastry, rooted in Carrefour’s heritage, marks the brand’s first anniversary in Israel while using augmented reality to blend physical and digital layers viewable through smartphones. With a clear use of computer generated imagery, this Carrefour bakery promotion FOOH ad transforms a routine marketing milestone into a vivid, shareable experience, underlining Carrefour’s commitment to fresh baked goods and customer interaction.

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