Carrefour Croissant Landing at Supermarket

This Carrefour FOOH advertisement features a towering croissant sculpture, adorned with celebratory balloons and a large numeral '1', revealed outside a Carrefour Hyper. The massive French pastry, a nod to Carrefour’s heritage, marks the brand’s first anniversary in Israel.

The scene uses augmented reality to blend physical and digital layers, viewable through smartphones. This computer-generated imagery transforms a routine marketing milestone into a vivid, shareable experience, highlighting Carrefour’s commitment to fresh baked goods and customer interaction.