Carrefour Shopping Basket Rolls on Highway
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a common roadside billboard turning into a towering grocery basket display. That’s the surprising premise of this Carrefour fake out of home ad featuring a giant shopping basket overflowing with everyday goods. The video unfolds as a massive 3D Carrefour basket appears atop a highway sign in Ashkelon, packed with baguettes and home essentials, marking the retailer's 100th store milestone in a way that’s hard to miss. Using CGI effects, this Carrefour fake out of home ad transforms a simple urban billboard into an engaging product showcase.
