FOOH Impact Score:
Improvable
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In this CashUnited mixed reality ad, a cheerful convoy of vintage red MoneyGram and CashUnited vans rolls through Beirut’s upscale waterfront district, representing the brand’s international money transfer services. The scene unfolds as the vehicles, wrapped in gift boxes and international flags, parade confidently between sleek modern skyscrapers and a bustling marina, while paper money flutters in their wake, symbolizing seamless global transactions. With a creative use of VFX, this CashUnited holiday campaign mixed reality ad transforms a familiar cityscape into a symbolic celebration of international connectivity, underlining CashUnited’s expansive network across Lebanon.