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Imagine a local hardware store becoming the stage for a towering mascot surprise. That’s the dynamic premise of this Castorama FOOH campaign featuring a larger-than-life beaver climbing across the store’s facade. The video unfolds as the beloved mascot, rendered at gigantic scale, interacts playfully with the storefront while real shoppers pass underneath, seemingly unaware of the surreal spectacle just above them. Using innovative augmented reality, this Castorama FOOH campaign transforms the brand's logo into a captivating product showcase.
Burga
BHV
POP MART
Le BHV Marais
BHV +
Pokemon
Carrefour
Attica
IKEA