Castorama Beaver Sits Above the Store
Castorama Beaver Climbs Store Facade
This Castorama FOOH campaign features a larger-than-life beaver mascot climbing across a local hardware store's facade. The video shows the gigantic beaver interacting playfully with the storefront.
Real shoppers pass underneath, seemingly unaware of the surreal spectacle above them. Using innovative augmented reality, this campaign transforms the brand's logo into a captivating product showcase.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:The Mill
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