Castorama Beaver Sits Above the Store
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a local hardware store becoming the stage for a towering mascot surprise. That’s the dynamic premise of this Castorama FOOH campaign featuring a larger-than-life beaver climbing across the store’s facade. The video unfolds as the beloved mascot, rendered at gigantic scale, interacts playfully with the storefront while real shoppers pass underneath, seemingly unaware of the surreal spectacle just above them. Using innovative augmented reality, this Castorama FOOH campaign transforms the brand's logo into a captivating product showcase.
