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Caudalie Mona Lisa Shows Serum to Visitors

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Caudalie

Who we think created this: tmrzv

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Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effect / Animation: Morphing & Transformation

Surroundings: Louvre Museum, Interior

Date posted: October 8, 2024

Source: Instagram

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In this Caudalie dynamic FOOH campaign, the Mona Lisa is digitally reimagined inside the Louvre, casually holding a Caudalie anti-aging serum with a subtle smirk that nods to a modern beauty routine. The ad humorously transforms the world’s most iconic portrait into a brand ambassador, showcasing a skincare solution tailored to even history’s most studied face. A captivating execution that masterfully blends humor and creativity with a memorable twist on skincare.

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