FOOH Impact Score:
Solid
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In this Caudalie dynamic FOOH campaign, the Mona Lisa is digitally reimagined inside the Louvre, casually holding a Caudalie anti-aging serum with a subtle smirk that nods to a modern beauty routine. The ad humorously transforms the world’s most iconic portrait into a brand ambassador, showcasing a skincare solution tailored to even history’s most studied face. A captivating execution that masterfully blends humor and creativity with a memorable twist on skincare.