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Cerveja Petra Beer Can Installation Lights Up

Beer Can Installation Lights Up in a fake-out-of-home-ad of Cerveja Petra View this post on Instagram

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Credits

Brand: Cerveja Petra

VFX: Lucas Rosa

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Brazil

City: Salvador

Effect / Animation: Large Objects

Surroundings: Camarote Salvador, Cultural Venue

Date posted: March 1, 2025

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This Petra beer FOOH ad begins with a colossal illuminated bottle, complete with glistening condensation and the iconic 'PURO MALTE' label, slowly descending over a bustling Brazilian carnival. This moment cleverly highlights the brand’s commitment to quality and cultural relevance as the floating installation, suspended by cables, seamlessly integrates into the night’s celebration, creating a lifelike spectacle that towers above the dancing crowd. As a perfect blend of dynamic storytelling and creative product integration, the computer generated graphics enhancement is designed for maximum nighttime visibility and event-based engagement.

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