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Chupa Chups Lollipop-branded Hot Air Balloons

FOOH Impact Score:

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Credits

Brand: Chupa Chups

VFX: WE-AR

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: South Korea

City: Seoul

Effects / Animations: Complex Motion, Inflation

Surroundings: N Seoul Tower, City

Date posted: March 5, 2024

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In this Chupa Chups vfx advertising, giant hot air balloons styled in the brand’s recognizable yellow and pink stripes rise beside Seoul’s N Tower as curious onlookers marvel at the unexpected takeover. The scene unfolds as visitors below engage with a candy-themed wall of love locks wrapped in Chupa Chups packaging, transforming the renowned landmark into a dynamic spectacle that blends pop culture and urban exploration. With a fun use of CGI effects, this Chupa Chups floating installation vfx advertising transforms a modern city landmark into a creative, relatable spectacle, highlighting Chupa Chups' campaign message of "Forever Fun."

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