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Chupa Chups Lollipop-themed Ferris Wheel

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Chupa Chups

Who we think created this: WE-AR

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: South Korea

City: Seoul

Effect / Animation: Large Objects

Surroundings: Lotte World Tower, City

Date posted: March 5, 2024

Source: Instagram

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Imagine a giant Ferris wheel doubling as a lollipop dispenser emerging in the middle of a bustling metropolis. That’s the engaging premise of this Chupa Chups cgi ad featuring a monumental candy-themed ride. The video unfolds as a colossal Chupa Chups Ferris wheel towers beside sleek skyscrapers, transforming Seoul's urban landscape into a candy-lover's fantasy. Each gondola, filled with colorful lollipops, rotates majestically against the clear blue sky, with the iconic flower logo proudly displayed at its center. This captivating installation juxtaposes childlike wonder with metropolitan sophistication, creating a surreal sweet spot where confectionery dreams meet urban reality at Seokchon Lake. Using computer generated imagery, this Chupa Chups cgi ad transforms the lakeside cityscape into an innovative product showcase.

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