Citroën Hot Air Balloons Carry Cars in Paris

Citroën Ami Floats Over Paris

This mixed reality advertisement for Citroën features a fleet of Ami electric vehicles gracefully lifted above the Eiffel Tower in Paris. Each compact car is suspended by transparent balloons, which clearly display pricing details such as '49,99€/month' and '100% ELECTRIC'.

The scene unfolds with the cars floating against a Parisian backdrop, reimagining urban mobility. This computer-generated imagery campaign transforms the French skyline, making a bold visual statement about the affordability and electric innovation of Citroën's urban EV.

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Credits

Brand:Citroën
Artist:Why CGI

Metadata

Work Type: FOOH
Brand Industry:Automotive
Country:France
City:Paris
Date posted:May 22, 2024
Source:Instagram