Citroën Cars on Hot Air Balloons at Monument

Imagine a fleet of hot air balloons soaring through a city's skyline carrying micro-EVs—that’s the distinctive premise of this Citroën FOOH campaign featuring the affordable Ami in a surprising visual twist. The video unfolds as transparent hot air balloons gently float above Paris’s Arc de Triomphe, each carrying a Citroën Ami emblazoned with '49,99€ PER MONTH', creating a surreal yet grounded aerial display that symbolizes breaking economic barriers to electric mobility. Using engaging VFX, this Citroën FOOH campaign transforms a simple finance offer into an inspiring product showcase that reframes accessibility as a creative celebration of new urban transportation.