Save to Collection

Citroën Cars on Hot Air Balloons at Monument

A
FOOH Impact Score

Impressive

S A-Tier B C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Citroën

Who we think created this: Why.CGI

Claim Your Work

Metadata

Brand Industry: Automotive

Country: France

City: Paris

Effects / Animations: Complex Motion, Inflation, Morphing & Transformation

Surroundings: Arc De Triomphe, City

Date posted: May 23, 2024

Source: Instagram

FOOH.com is the biggest FOOH campaign library. If you are the creator of this Citroën ad or would like to add your work Submit your work!

Imagine a fleet of hot air balloons soaring through a city's skyline carrying micro-EVs—that’s the distinctive premise of this Citroën FOOH campaign featuring the affordable Ami in a surprising visual twist. The video unfolds as transparent hot air balloons gently float above Paris’s Arc de Triomphe, each carrying a Citroën Ami emblazoned with '49,99€ PER MONTH', creating a surreal yet grounded aerial display that symbolizes breaking economic barriers to electric mobility. Using engaging VFX, this Citroën FOOH campaign transforms a simple finance offer into an inspiring product showcase that reframes accessibility as a creative celebration of new urban transportation.

Related FOOH Ads

Tires Rolling Down Ramp in a fake-out-of-home ad of Michelin
Michelin

Michelin Tires Rolling Down Ramp in Paris

Bicycle Comes Out from Street Ad in a fake-out-of-home ad of BASTILLE
BASTILLE

BASTILLE Bicycle Comes Out from Street Ad

Creator: Vokode
Hot Air Balloons Carry Cars in a fake-out-of-home ad of Citroën
Citroën

Citroën Hot Air Balloons Carry Cars in Paris

Creator: Why.CGI
Car Emerges from Cake in a fake-out-of-home ad of Citroën
Citroën

Citroën Car Emerges from Cake at the Monument

Napoleon Poster Unfurls on Monument in a fake-out-of-home ad of Sony Pictures
Sony Pictures

Sony Pictures Napoleon Poster Unfurls on Monument

Creator: Busterwood
Body Scrub Polishes the Road in a fake-out-of-home ad of First Aid Beauty
First Aid Beauty

First Aid Body Scrub Polishes the Road in Paris

Creator: WEIS
Arc de Triomphe Turned into Suitcase in a fake-out-of-home ad of Delsey
Delsey

Delsey Arc de Triomphe Turned into Suitcase

Creator: SPOA
Arch Lights Up in Green and Pink in a fake-out-of-home ad of Universal Pictures
Universal Pictures

Universal Arch Lights Up in Green and Pink

Browse All FOOH Ads