Citroën Cars on Hot Air Balloons at Monument

Citroën Ami Hot Air Balloon Campaign

This Citroën FOOH campaign features micro-EVs carried by hot air balloons across a city skyline. The video showcases transparent hot air balloons gently floating above Paris’s Arc de Triomphe, each carrying a Citroën Ami.

The Ami vehicles are emblazoned with '49,99€ PER MONTH', transforming a finance offer into an inspiring product showcase. This engaging VFX campaign reframes accessibility as a creative celebration of new urban transportation, symbolising the breaking of economic barriers to electric mobility.

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FOOH Impact ScoreImpressive
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Credits

Brand:Citroën
Artist:Why CGI

Metadata

Work Type: FOOH
Brand Industry:Automotive
Country:France
City:Paris
Date posted:May 23, 2024
Source:Instagram