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Solid
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Imagine a historic aqueduct turning into a tennis court centerpiece. That’s the dynamic premise of this Claro CGI campaign featuring a giant branded tennis ball. The video unfolds as a massive red Claro tennis ball is seemingly wedged between the white arches of Rio de Janeiro’s iconic Lapa Aqueduct, creating a striking juxtaposition between classical architecture and sporty branding, all to promote Claro’s sponsorship of the Rio Open tennis tournament. Using augmented reality effects, this Claro CGI campaign transforms the monument into a clear product showcase.
ATP +
Claro
ATP +
Claro
Paramount Pictures
ATP +
Claro
Chico Bento
Ballena
Americanas
Reserva