Claro Red Tennis Ball Trapped at Arcos da Lapa

Claro Red Tennis Ball at Arcos da Lapa

This CGI advertising video for Claro features a giant branded tennis ball seemingly wedged between the white arches of Rio de Janeiro’s iconic Lapa Aqueduct.

The campaign uses augmented reality effects to transform the historic monument into a dynamic product showcase, promoting Claro’s sponsorship of the Rio Open tennis tournament.

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Credits

Brands:ATP, Claro

Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Country:Brazil
Date posted:February 21, 2024
Source:Instagram