Claro Red Tennis Ball Wedged Between Buildings
Rio de Janeiro Buildings Become a Tennis Court
This Claro FOOH campaign features an enormous red tennis ball dramatically wedged between two iconic downtown Rio de Janeiro buildings. The advertisement humorously reimagines the cityscape as a giant tennis court.
Claro's sponsorship of the Rio Open clay tournament takes centre stage in this creative twist. The display masterfully blends humour and creativity with brand identity, making the spirit of the Rio Open part of the city’s daily scenery.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brands:
Artist:Vinicius Lavor
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