FOOH Impact Score:
Solid
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Imagine Tower Bridge embarking on a luxurious beauty ritual. That’s the captivating premise of this Cloud10 Beauty cgi ad featuring their festive '12 Days of Slay' advent calendar. The video unfolds as London’s iconic Tower Bridge is reimagined as a luminous display, with giant calendar boxes stacked in a glowing pyramid and each numbered drawer illuminating the historic structure. Using distinctive VFX, this Cloud10 Beauty cgi ad transforms a beloved London landmark into an engaging product showcase.