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Solid
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In this Coca-Cola fake out of home ad, a tram shaped like giant Coca-Cola cans adorned with Deadpool graphics rolls through the historic streets of Milan. The ad humorously reimagines the city's famous cathedral backdrop with a dynamic integration of pop culture and branding, as the tram trails 'CIAO MILANO' messages painted in red along the cobblestones. A captivating spectacle that masterfully blends fun and creativity with a memorable twist on beverage advertising.
Findus Italia
Coca-Cola
IKEA
Coca-Cola
Benetton
Olio Monini
Baume & Mercier
Telepass