Crocks Clogs Rain Down at Shopping Center

Croc Clogs Rain Down at Shopping Centre

This Crocs FOOH ad features a colossal Croc shoe appearing in the middle of an outdoor shopping centre, with floating Jibbitz charms orbiting around it. The larger-than-life display takes over Harbour Town, surprising shoppers.

The virtual installation celebrates the reopening of Crocs’ store, home to Australia’s first Jibbitz Engagement Bar. This immersive augmented reality experience, clearly using computer-generated imagery, transforms everyday shopping centres into a fresh, relatable spectacle.

The ad highlights Crocs’ effort to blend personalisation and digital experience into its physical retail revival.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Australia
City:Sydney
Date posted:July 15, 2024
Source:Instagram