Delsey Arc de Triomphe Turned into Suitcase

In this Delsey Paris mixed reality ad, the Arc de Triomphe stuns passersby as it morphs into a colossal cream-colored suitcase with refined leather accents and gleaming bronze details. The scene unfolds as the iconic Paris monument transforms into a stylish travel essential, with a glowing golden sun rising behind it along the Champs-Elysées—symbolizing the launch of the brand’s first Parisian flagship store. With a creative use of computer generated imagery, this Delsey Paris suitcase installation dynamically transforms a cultural landmark into a contemporary brand statement, highlighting Delsey Paris’s expansion into the heart of Parisian retail.