Delsey Arc de Triomphe Turned into Suitcase
Arc de Triomphe Transforms into Delsey Suitcase
This mixed reality advertisement for Delsey Paris features the Arc de Triomphe morphing into a colossal, cream-coloured suitcase. The design includes refined leather accents and gleaming bronze details, transforming the iconic Parisian monument into a stylish travel essential.
The scene unfolds with a glowing golden sun rising behind the transformed landmark along the Champs-Élysées. This CGI installation symbolises the launch of Delsey Paris’s first Parisian flagship store, dynamically converting a cultural landmark into a contemporary brand statement and highlighting the brand's expansion into Parisian retail.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:SPOA
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