DKNY Popcorn Overflows on the Street

DKNY Popcorn Overflows on New York Street

This CGI video features a giant branded popcorn container bursting open between towering New York buildings. Enormous kernels overflow onto busy streets and drift into the autumn sky, transforming the city into an open-air theatre, with the Empire State Building in the background.

The video announces DKNY’s exclusive screening of 'When Harry Met Sally' at Metrograph on April 23rd. This computer-generated fashion moment creatively transforms NYC’s cityscape into a cinematic experience, highlighting DKNY’s fusion of culture and style through this unique campaign event.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:DKNY
Artist:Braw Haus

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:USA
Date posted:April 21, 2025
Source:Instagram