FOOH Impact Score:
Outstanding
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In this Drew House fake out of home ad, a golden sweatshirt floats serenely above Toronto’s skyline, with the unmistakable CN Tower forming a surreal backdrop. The ad humorously reimagines a streetwear drop as a sky-high spectacle, with the headless sweatshirt crowned by a yellow balloon printed with the Drew smiley face, symbolizing the brand’s rise in fashion. A captivating execution that masterfully blends creativity with a visual story of streetwear ascension.