The FOOH Awards winners have been announced! See who took home the top honors.
View Winners

Save to Collection

E.Leclerc Billboard with Robotic Arms

Billboard with Robotic Arms in a fake-out-of-home ad of E.Leclerc View this post on Instagram

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Impressive

Learn more

Credits

Brands: Disney, E.Leclerc, Marvel

VFX: Busterwood

Metadata

Brand Industry: Retail & Consumer Goods

Country: France

City: Unknown

Effects / Animations: Character Animation, Billboard & Digital Screen, Complex Motion

Surrounding: Shopping Venue

Date posted: November 7, 2024

FOOH.com is the biggest vfx advertising library. If you are the creator of this E.Leclerc ad or would like to add your work Submit your work!

In this E.Leclerc vfx advertising, a larger-than-life dynamic billboard installation welcomes shoppers at the supermarket entrance with an animated Marvel collectible showcase. The scene unfolds as adorable Baby Groot appears on the screen before robotic arms slide in from each side, physically enhancing the display with leafy components that morph him into Wolverine, promoting the store’s Marvel fixeez campaign. With an effective use of CGI effects, this E.Leclerc digital display transforms everyday supermarket entrances into a creative spectacle, highlighting E.Leclerc’s initiative to engage fans in collecting 24 fixeez and 108 exclusive cards through December 15th.

Join the #1 FOOH Newsletter

Exclusive insights on digital storytelling—trusted by top studios & agencies.

Related FOOH Ads

Supermarket Under Floodwater in a fake-out-of-home ad of E.Leclerc E.Leclerc

E.Leclerc Supermarket Under Floodwater

Mascot Dancing at Restaurant in a fake-out-of-home ad of Buffalo Grill Buffalo Grill

Buffalo Grill Mascot Dancing at Restaurant

Creator: LIBRE Bread on Bucket Emerges from the Ground in a fake-out-of-home ad of Verdemar Verdemar

Verdemar Cheese Bread on Popcorn Bucket

Astronaut Grabbed by Hand from Billboard in a fake-out-of-home ad of LEGO LEGO

LEGO Astronaut Grabbed by Hand in Billboard

Jelly Fish Swims Above Street in a fake-out-of-home ad of Galeries Lafayette Galeries Lafayette

Galeries Lafayette Jelly Fish Swims Above Street

Blue Flowers Bloom on Façade in a fake-out-of-home ad of Galeries Lafayette Galeries Lafayette

Galeries Lafayette Blue Flowers Bloom on Façade

Tulip Blooms Outside the Store in a fake-out-of-home ad of Target Target

Target Tulip Blooms Outside the Store

Minifigures Making Stunt in fake-out-of-home ad of LEGO LEGO

LEGO LEGO Ski and Skatepark in The City

Browse All FOOH Ads