FOOH Impact Score:
Impressive
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In this Uniqlo CGI campaign, the scene opens with a captivating aerial view of Westfield UTC in San Diego, where people are seen paddle boarding across glistening waters. The ad humorously reimagines the shopping center as the ground suddenly splits open, unveiling a gigantic red box emblazoned with the Uniqlo logo, which then springs up and rotates to reveal neatly arranged t-shirts inside. A dynamic execution that masterfully blends humor and creativity with a memorable twist on brand expansion.