FOOH Impact Score:
Impressive
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Imagine a sleek urban façade suddenly transforming into a wooded landscape. That’s the resonant premise of this End. fake out of home ad featuring the Crocs Echo Realtree Edge™ collection. The video unfolds as two massive Crocs crash from the sky, shattering on impact and scattering dozens of regular-sized footwear across the sidewalk, followed by the End. flagship storefront cracking and filling with birch trees and autumn foliage, cleverly merging the natural camouflage theme with an urban setting. Using engaging VFX, this End. fake out of home ad transforms an ordinary storefront into a dynamic product showcase.