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END. Crocs Lands at Store Front

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brands: Crocs, END.

Who we think created this: Timo Helgert

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Metadata

Brand Industry: Fashion & Apparel

Country: UK

City: London

Effects / Animations: Large Objects, Morphing & Transformation, Falling Objects, Avalanche, Rigid-Body

Surrounding: City

Date posted: December 2, 2022

Source: Instagram

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Imagine a sleek urban façade suddenly transforming into a wooded landscape. That’s the resonant premise of this End. fake out of home ad featuring the Crocs Echo Realtree Edge™ collection. The video unfolds as two massive Crocs crash from the sky, shattering on impact and scattering dozens of regular-sized footwear across the sidewalk, followed by the End. flagship storefront cracking and filling with birch trees and autumn foliage, cleverly merging the natural camouflage theme with an urban setting. Using engaging VFX, this End. fake out of home ad transforms an ordinary storefront into a dynamic product showcase.

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