FOOH Impact Score:
Improvable
Learn moreThis Hofer CGI campaign begins with a man pushing his grocery cart as he approaches the entrance of the store. This moment cleverly highlights the uniqueness of the grocery store’s own energy drink brand as the store’s roof suddenly opens up, revealing a platform where three giant cans of Aldi Energy Drink, each in a different flavor, rise from below. The cans are placed on a rotating platform, slowly spinning before coming to a stop, hovering above the entrance to create an eye-catching promotional display. As a perfect blend of Captivating storytelling and Effective product integration, the CGI effects enhancement is designed for highlighting brand visibility and product appeal.
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