Erborian Cream Tube Topples Telephone Box
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this Erborian fake out of home ad, a CC Red Correct tube topples dramatically onto a traditional London phone box, instantly shifting its iconic red to a cool mint green using seamless computer generated graphics. The ad humorously reimagines the row of telephone booths as a skincare canvas, with each toppled booth triggering a chain reaction of color transitions—from green to soft neutral skin tones—symbolizing the product’s calming and blending properties. A dynamic concept that masterfully blends creativity with a memorable twist on skincare.
