Estrid Crane Installs Razor on Store Facade

Clytech
ClytechAvailable for work

Estrid Razor Installation on London Street

This Estrid CGI campaign features a supersized version of their signature pink razor, suspended by a construction crane, on a historic London street corner. The video shows a bright pink oversized Estrid razor, complete with handle and shaving head, dangling mid-air against a classic white building facade, appearing as if it's about to be mounted.

Red double-decker buses, including the number 98, glide past beneath the installation zone. One of these buses is wrapped in matching Estrid branding. Engaging VFX transform a mundane crane and city wall into an innovative product showcase for Estrid.

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Credits

Brand:Estrid
Artist:Clytech

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:UK
City:London
Date posted:May 23, 2024
Source:Instagram