Estrid Crane Installs Razor on Store Facade
ClytechAvailable for work
Estrid Razor Installation on London Street
This Estrid CGI campaign features a supersized version of their signature pink razor, suspended by a construction crane, on a historic London street corner. The video shows a bright pink oversized Estrid razor, complete with handle and shaving head, dangling mid-air against a classic white building facade, appearing as if it's about to be mounted.
Red double-decker buses, including the number 98, glide past beneath the installation zone. One of these buses is wrapped in matching Estrid branding. Engaging VFX transform a mundane crane and city wall into an innovative product showcase for Estrid.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Clytech