Estrid Crane Installs Razor on Store Facade

Imagine a historic London street corner becoming the stage for a larger-than-life grooming experiment. That’s the distinctive premise of this Estrid CGI campaign featuring a supersized version of their signature pink razor suspended by a construction crane. The video unfolds as a bright pink oversized Estrid razor, complete with handle and shaving head, dangles mid-air against a classic white building facade, seemingly about to be mounted above the bustling streets below. Red double-decker buses, including the number 98, glide past beneath the installation zone—one of them wrapped in matching Estrid branding. Using engaging VFX, this Estrid CGI campaign transforms a mundane crane and city wall into an innovative product showcase.