Capital Taylor Swift Friendship Bracelet at Big Ben

This Capital fake out of home ad begins with people capturing videos of Big Ben in London as giant friendship bracelets begin to fall from the sky. This moment cleverly highlights the promotional reveal of Taylor Swift’s The Eras Tour in the UK and a new radio station dedicated to the artist as the bracelets land in a way that makes Big Ben appear to be wearing them. The first batch spells out 'VERSION,' 'CAPITAL,' and 'TAYLOR'S' in mixed order before the final batch arranges the words into 'CAPITAL,' 'TAYLOR'S,' and 'VERSION,' making the message clear. As a perfect blend of Memorable storytelling and Creative product integration, the computer generated graphics enhancement is designed for an exciting campaign reveal.