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Sephora Foundation Bottle Floating in the River

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FOOH Impact Score

Outstanding

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Credits

Brands: Sephora, Fenty Beauty

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Thailand

City: Bangkok

Effects / Animations: Large Objects, Floating & Flying Objects, Billboard & Digital Screen, Bouncing

Surroundings: Wat Arun, City

Date posted: April 24, 2024

Source: Instagram

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This Sephora cgi video begins with a massive Fenty Beauty bottle gently rising from the Chao Phraya River, surrounded by the scenic Bangkok skyline. This moment cleverly highlights Fenty Beauty’s entrance into the Thai market as oversized foundation and highlighter bottles appear to effortlessly float alongside a popular city landmark, capturing the attention of onlookers and generating buzz around the brand's arrival. As a perfect blend of engaging storytelling and creative product integration, the computer generated graphics enhancement is designed for building anticipation and igniting conversations around the launch.

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