FOOH Impact Score:
Outstanding
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This Sephora cgi video begins with a massive Fenty Beauty bottle gently rising from the Chao Phraya River, surrounded by the scenic Bangkok skyline. This moment cleverly highlights Fenty Beauty’s entrance into the Thai market as oversized foundation and highlighter bottles appear to effortlessly float alongside a popular city landmark, capturing the attention of onlookers and generating buzz around the brand's arrival. As a perfect blend of engaging storytelling and creative product integration, the computer generated graphics enhancement is designed for building anticipation and igniting conversations around the launch.