FOOH Impact Score:
Impressive
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In this Fenty Beauty CGI campaign, blooming purple flowers cascade beside a towering Hydra Vizor bottle outside a bustling Sephora in New York City. The ad humorously reimagines daily street scenes with a dynamic twist, as Rihanna’s perfume bursts into petals across W Union Square Hotel and an oversized Gloss Bomb glides alongside commuters on an escalator. A captivating execution that masterfully blends fun with a memorable twist on Fenty’s vibrant product line.