Ferrari Car Paints the City Red

This mixed reality advertisement transforms Manhattan's skyline into a canvas, as towering skyscrapers are overtaken by a sweeping wave of Rosso Corsa red. Iconic New York City landmarks, including the Empire State Building and the Freedom Tower, are dramatically engulfed in Ferrari’s signature colour.

The Statue of Liberty overlooks this chromatic spectacle, which serves as a teaser for a Ferrari event scheduled for October 15-17. Through dynamic augmented reality, familiar urban giants are transformed into a fresh, relatable spectacle, highlighting Ferrari’s presence in the heart of America’s most dynamic city.