Ferrari Car Paints the City Red

In this Ferrari mixed reality ad, Manhattan’s skyline becomes the canvas for a bold visual transformation as towering skyscrapers are overtaken by a sweeping wave of Rosso Corsa red. The scene unfolds as New York City’s most iconic landmarks — from the Empire State Building to the Freedom Tower — are dramatically engulfed in Ferrari’s signature color, all while the Statue of Liberty overlooks the chromatic spectacle tied to the brand’s October 15-17 event. With a dynamic use of augmented reality, this Ferrari event teaser mixed reality ad transforms familiar urban giants into a fresh, relatable spectacle, highlighting Ferrari’s drive to create an unforgettable presence in the heart of America’s most dynamic city.