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NARS Advent Calendar Lowered on the Street

Advent Calendar Lowered on the Street in a fake-out-of-home ad of NARS View this post on Instagram

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Credits

Brands: NARS Cosmetics, De Bijenkorf

VFX: Mateus VFX

Metadata

Brand Industry: Beauty & Personal Care

Country: Netherlands

City: Amsterdam

Effects / Animations: Large Objects, Complex Motion, Reveal & Unboxing

Surroundings: Dam Square, City

Date posted: September 11, 2024

FOOH.com is the biggest FOOH campaign library. If you are the creator of this De Bijenkorf ad or would like to add your work Submit your work!

Imagine a centuries-old canal bridge revealing a hidden love for holiday beauty rituals. That’s the authentic premise of this De Bijenkorf FOOH campaign featuring the oversized 2024 beauty advent calendar. The video unfolds as the grand green-and-gold box bursts through the cobblestone streets of Amsterdam, dwarfing the historic architecture and playfully emerging among bicycles and trams—bringing the digital concept to life and unveiling a mix of beauty treasures from premium brands like NARS and Dyson. Using engaging CGI effects, this De Bijenkorf FOOH campaign transforms urban Amsterdam into a dynamic product showcase.

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