NARS Advent Calendar Lowered on the Street
NARS Advent Calendar in Amsterdam
This De Bijenkorf FOOH campaign features an oversized 2024 beauty advent calendar. The video shows the grand green-and-gold box emerging through the cobblestone streets of Amsterdam, dwarfing the historic architecture and appearing among bicycles and trams.
The digital concept brings to life a hidden love for holiday beauty rituals, with the calendar revealing a mix of beauty treasures from premium brands like NARS and Dyson. Engaging CGI effects transform urban Amsterdam into a dynamic product showcase.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brands:
Artist:Mateus VFX
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