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NARS Advent Calendar Lowered on the Street

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Credits

Brands: NARS Cosmetics, De Bijenkorf

Who we think created this: Mateus VFX

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Metadata

Brand Industry: Beauty & Personal Care

Country: Netherlands

City: Amsterdam

Effects / Animations: Large Objects, Complex Motion, Reveal & Unboxing

Surroundings: Dam Square, City

Date posted: September 11, 2024

Source: Instagram

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Imagine a centuries-old canal bridge revealing a hidden love for holiday beauty rituals. That’s the authentic premise of this De Bijenkorf FOOH campaign featuring the oversized 2024 beauty advent calendar. The video unfolds as the grand green-and-gold box bursts through the cobblestone streets of Amsterdam, dwarfing the historic architecture and playfully emerging among bicycles and trams—bringing the digital concept to life and unveiling a mix of beauty treasures from premium brands like NARS and Dyson. Using engaging CGI effects, this De Bijenkorf FOOH campaign transforms urban Amsterdam into a dynamic product showcase.

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