First Aid Body Scrub Polishes the Road in Paris
First Aid Beauty Polishes Paris
This First Aid Beauty faux OOH ad reimagines the Arc de Triomphe needing a skincare solution. The video features an oversized Ultra Repair Cream and a branded emergency vehicle.
A massive rescue van, emblazoned with First Aid Beauty branding, pulls up in front of the Parisian monument. This is followed by the sudden appearance of a giant skincare jar seemingly placed at the base of the historic site.
Animated news tickers flash updates about the brand's expansion into the French market through Sephora France. Using computer-generated graphics, this ad transforms Paris’s iconic landmark into an innovative product showcase.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:WEIS
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