First Aid Body Scrub Polishes the Road in Paris

Imagine the Arc de Triomphe needing a skincare solution. That’s the creative premise of this First Aid Beauty faux ooh ad featuring an oversized Ultra Repair Cream and a branded emergency vehicle. The video unfolds as a massive rescue van emblazoned with First Aid Beauty branding pulls up in front of the Parisian monument, followed by the sudden appearance of a giant skincare jar seemingly placed at the base of the historic site, with animated news tickers flashing updates about the brand's expansion into the French market through Sephora France. Using computer generated graphics, this First Aid Beauty faux ooh ad transforms Paris’s iconic landmark into an innovative product showcase.