FOOH Impact Score:
Solid
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This Free AF mixed reality ad begins with an oversized Free AF Apero can landing squarely across a desert highway, while a model strikes a confident pose in front of it. This moment cleverly highlights the product’s practical refreshment benefit as the juxtaposition of the non-alcoholic beverage against the parched, arid setting elevates the brand’s hydration message in the context of a summer promotion—featuring a contest that offers a trip to 'the Driest Place on Earth.' As a perfect blend of authentic storytelling and creative product integration, the computer generated imagery enhancement is designed for increasing engagement with the brand’s seasonal campaign.