FOOH Impact Score:
Solid
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In this Free AF FOOH campaign, a towering can of Free AF Cocktails stands prominently in the Target parking lot, turning the approach to the store into an engaging spectacle. The ad humorously reimagines the traditional retail entrance as a larger-than-life product showcase, with a refreshingly clear message that Free AF’s non-alcoholic cocktails with Afterglow™ have landed in-store. A creative execution that masterfully blends humor and creativity with a memorable twist on shopper engagement.