Free AF Towering Cooler Releases Cocktail Cans
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Free AF FOOH campaign, a towering can of Free AF Cocktails stands prominently in the Target parking lot, turning the approach to the store into an engaging spectacle. The ad humorously reimagines the traditional retail entrance as a larger-than-life product showcase, with a refreshingly clear message that Free AF’s non-alcoholic cocktails with Afterglow™ have landed in-store. A creative execution that masterfully blends humor and creativity with a memorable twist on shopper engagement.
