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Galeries Lafayette Billboard Releases Smiley Faces

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Credits

Brands: Galeries Lafayette, Smiley

VFX: AC3 STUDIO

Metadata

Brand Industry: Retail & Consumer Goods

Country: France

City: Paris

Effects / Animations: Billboard & Digital Screen, Floating & Flying Objects, Swarm & Particles

Surroundings: Boulevard Haussmann, City

Date posted: February 20, 2022

FOOH.com is the biggest fake out of home ad library. If you are the creator of this Smiley ad or would like to add your work Submit your work!

Imagine the Eiffel Tower suddenly launching a surprise birthday party. That’s the creative premise of this Smiley fake out of home ad featuring the brand’s 50th anniversary takeover. The video unfolds as hundreds of yellow Smiley balloons burst from Galeries Lafayette's iconic storefront, transforming the facade into a massive celebration where the spheres seem to float outward from a animated billboard display. Using engaging CGI effects, this Smiley fake out of home ad transforms the historic department store into an captivating product showcase.

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