FOOH Impact Score:
Impressive
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Imagine the Eiffel Tower suddenly launching a surprise birthday party. That’s the creative premise of this Smiley fake out of home ad featuring the brand’s 50th anniversary takeover. The video unfolds as hundreds of yellow Smiley balloons burst from Galeries Lafayette's iconic storefront, transforming the facade into a massive celebration where the spheres seem to float outward from a animated billboard display. Using engaging CGI effects, this Smiley fake out of home ad transforms the historic department store into an captivating product showcase.