Galeries Lafayette Billboard Releases Smiley Faces
Smiley Billboard Takes Over Galeries Lafayette
This fake out-of-home ad features Smiley's 50th-anniversary takeover of Galeries Lafayette. The video depicts hundreds of yellow Smiley balloons bursting from the iconic storefront, transforming the facade into a massive celebration.
The spheres appear to float outwards from an animated billboard display. Using CGI effects, the historic department store is transformed into a product showcase.
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FOOH Impact ScoreImpressive
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Credits
Brands:
Artist:AC3 STUDIO
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