FOOH Impact Score:
Solid
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In this Garnier vfx advertising, massive Garnier product bottles hover above Riyadh’s U WALK shopping destination, suspended from active construction cranes, setting the stage for a striking Ramadan skincare teaser. The scene unfolds as curious shoppers stroll beneath the towering setup, where a branded pop-up structure captures attention with its larger-than-life visuals, transforming a regular construction zone into a themed preview experience. With a captivating use of augmented reality, this Garnier skincare campaign transforms urban infrastructure into a fresh, relatable spectacle, highlighting Garnier’s goal of building anticipation for its festive season activation.