The FOOH Awards winners have been announced! See who took home the top honors.
View Winners

Save to Collection

Gerard Darel Building Facade Reveals Handbag

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Solid

Learn more

Credits

Brand: Gerard Darel

VFX: Blackmotion

Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effects / Animations: Large Objects, Billboard & Digital Screen

Surrounding: City

Date posted: December 22, 2024

FOOH.com is the biggest cgi video library. If you are the creator of this Gerard Darel ad or would like to add your work Submit your work!

This Gerard Darel cgi video begins with the brand's signature 24H handbag gracefully appearing in a warmly lit display window of the triangular flagship store in Paris’ shopping district. This moment cleverly highlights the seasonal charm of the product as golden sparkles fall from the historic building’s upper windows, while evergreen garlands and soft lights transform the facade into a festive scene, drawing attention to the bag as the ideal holiday gift. As a perfect blend of insightful storytelling and captivating product integration, the computer generated imagery enhancement is designed for promoting the 24H bag as a luxurious and thoughtful seasonal choice.

Join the #1 FOOH Newsletter

Exclusive insights on digital storytelling—trusted by top studios & agencies.

Related FOOH Ads

Browse All FOOH Ads